Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence.

“We have to make membership playable,” says Sam's Club Interim CMO W. Joe DeMiero in a LinkedIn post, promoting Roblox and other virtual gaming platforms as an emerging way to connect with a ...

Roblox and Sawhorse Studios for helping us bring this to life.” The marketing officer noted that this was a big attempt to “make memberships playable,” in reference to the famed Sam’s Club ...