As gaming hits draw tens of millions of simultaneous players, Roblox engineers make sure the internet’s youth never deal with ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time ...

The gaming platform's algorithm may help it identify popular concepts before competitors, as it did with 'Grow A Garden,' ...

Dive Brief: Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, ...

Out of nearly 110 Roblox games that have achieved over 1 billion visits, Sonic Speed Simulator is the only branded one – it continues to be the No. 1 licensed/branded game in Roblox history.

Positive Results From Differin’s Roblox Minigames Within the first week of the campaign, the brand reported more than 400,000 impressions and hundreds of thousands of consumers playing its games.

Popular Roblox life simulation game “Brookhaven” has been acquired by game developer Voldex in a deal funded by Raine Partners and Shamrock Capital. Created by Roblox user Wolfpaq in 2020 ...

Sony and Gamefam have a game plan to get Gen Alpha to theaters for next month’s Karate Kid: Legends: teach them the ways of Mr. Miyagi (Pat Morita) and Mr. Han (Jackie Chan) right where they play.