Ruth Handler is best known for inventing the Barbie doll in 1959 and serving as the first president of Mattel, a company she co-founded with her husband Elliot Handler, from 1945 to 1973.

In 1945, Ruth and Elliot Handler, along with their friend Harold “Matt” Matson, co-founded a toy company named Mattel.

Let’s Call Her Barbie” is an intriguing look at the creation of Barbie, a tale of the importance of following one’s gut and ...

Mattel was founded by Elliot Handler, his wife Ruth Handler and Harold Matson in 1945. Elliot Handler served in the U.S. Army ...