It is withdrawn when it becomes unprofitable. The level of sales determines where a product is in its life cycle. This can be illustrated visually on a graph: The life cycle, and how long it takes ...

An Ipsos study commissioned by LinkedIn finds AI tools can cut sales cycles by a week, helping close deals faster.

thereby increasing the number of sales. An extension strategy is usually introduced between the maturity and saturation stages of the product life cycle, before a real decline takes place.

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.