What makes a good sales letter? There are three key rules ... Write something like "I have one word for suppliers who say they can't offer you a one-year guarantee." Follow that with a one ...

They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of questions to consider. How do you start a ...

Our sales team is consistently looking for creative ... Clients are becoming more desensitized to mundane titles such as "fantastic offer," "top offer," "great opportunity," and "last chance." Letters ...