All Sanrio characters create a whimsical universe filled with charm and nostalgia. Read on to explore beloved icons like ...

Hello Kitty, one of Sanrio's most beloved icons, is receiving a brand-new anniversary watch that swaps out the typical pink color scheme for a cool, summery blue. The limited-edition watch is ...

"Hand-painted with colorful and intricate character details, these ornaments make the perfect gift for any Sanrio fan!" The sets are created in collaboration with Blue Sky Clayworks, a U.S.-based ...