As its name suggests, the “Tastes Like It’s Friday” campaign is about capturing the potential of the weekend in a cocktail — the bright, sparkling, citrusy Bombay Sapphire Sparkling Lemon ...
Embracing the song that first went viral in 2011 with a fresh remix, the DJ set channeled the joyful energy of the BOMBAY SAPPHIRE Sparkling Lemon cocktail into a moment of spontaneous celebration ...
To that end, the Bacardi brand launched the “Tastes Like It’s Friday” campaign last summer, positioning a combination of Bombay Sapphire and Sanpellegrino Limonata as a gateway into gin, with ads ...
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