It is the voice of the customer (VOC) that is the driving voice. Additionally, it is what should be important to the ...

Water utility companies need to stay up to date regarding their customers ... able to target performance improvement initiatives that can increase overall customer satisfaction and garner support for ...

Businesses do this to target the right products at the right people, to satisfy customer needs, and to increase sales and profits. Dividing mass markets means that businesses split customers into ...