Aside from a wide selection of sporting goods, Scheels also includes interactive arcade games, a candy shop, and a cafe, among other attractions. The Wauwatosa location is expected to employ about ...

The one-of-a-kind retail destination will attract sports enthusiasts ... and more. Like other SCHEELS locations, the store will be a destination for fun with numerous family-friendly attractions ...

“When we arrived, we actually found fire in the wood chips around the EV chargers in the southeast corner of the parking lot, ...

Easter is late on the calendar this spring, but Scheels is getting an early jump on its annual Easter Basket Drive.

Sponsored: If you plan to hit the links this Spring, you might want to make sure you have the right gear to up your game ...

Fargo-based Scheels sporting goods retailer will open a third Wisconsin store in spring 2027, this one in the former Boston Store at Mayfair Mall in Wauwatosa, the company announced Friday.

Scheels All Sports secured the naming rights for the ... sponsorships during its tenure to any direct competitors for the store. The city plans to use the sponsorship money for field turf replacement.

34,691 people played the daily Crossword recently. Can you solve it faster than others?34,691 people played the daily Crossword recently. Can you solve it faster than others?

Customer interest grew and sports lines were added to the product mix. Today, SCHEELS is a 34-store operation with stores in 16 states including North Dakota, Iowa, Minnesota, South Dakota ...

The Mayfair SCHEELS location will build on the well known store amenities people have come to know and love, nearly doubling the square footage of the Appleton and Eau Claire stores. The Mayfair ...