When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

The NBA today unveiled a reimagined logo for the NBA Finals presented by YouTube TV, which brings back the iconic script font used in variations of the logo from 1986-95 and 2004-17.. The ...

The iconic cursive logo for the NBA Finals is back.After a four-season stint using print typeface, the league unveiled an updated logo for the NBA Finals that reintroduces the script. THE SCRIPT ...

The NBA revealed a new logo for the 2022 Finals that brings back the fan-favorite script font and reveals a re-designed Larry O'Brien Trophy.