The new/emerging KPIs for media tend to be focused on measurement quality or outcome, which reflects the shift from buying media to buying audiences. Social media metrics, such as likes and shares ...

Many Brands and businesses fall into a common trap: mistaking frequent posting for a genuine social media strategy .

How can you do that, and what role do your email marketing KPIs play? Measuring email campaigns isn't as straightforward as simply sending a series once a month and then checking the open rate. Emails ...

The new/emerging KPIs for media tend to be focused on measurement quality or outcome, which reflects the shift from buying media to buying audiences. Social media metrics, such as likes and shares ...