The new/emerging KPIs for media tend to be focused on measurement quality or outcome, which reflects the shift from buying media to buying audiences. Social media metrics, such as likes and shares ...

How can you do that, and what role do your email marketing KPIs play? Measuring email campaigns isn't as straightforward as simply sending a series once a month and then checking the open rate. Emails ...

Every presentation you give them, no matter the status of your key performance indicators (KPIs), holds the potential to be a positive experience. Nevertheless, those presentations still may make you ...

The new/emerging KPIs for media tend to be focused on measurement quality or outcome, which reflects the shift from buying media to buying audiences. Social media metrics, such as likes and shares ...