Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveragin ...

Reflecting on how fitness posts on social media make them feel may help young women reduce the harmful tendency to compare ...

Nine platforms, a 170,000+ audience—and growth as exponential as digital transformation itself. Michigan Tech social media serves two primary functions: to boost the University's reputation and ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Businesses use social media monitoring to gain insights into customer preferences, industry trends, and competitors’ activities, which can enhance marketing strategies and content creation. The ...

In Ask an Influencer, Business of Home explores the creator economy. This week, we spoke with interior designer Julie Jones.