One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors ... are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or ...

Walmart has redesigned its logo, drawing a mixed reaction online, with social media users joking, making memes and quipping that "It looks the f***** same." Walmart is the largest retailer in the ...

Broadly, the internet’s reaction veers between rage and bemusement at the new Walmart logo—but this launch is an interesting case study about social media reacts to change and how cognitive ...