Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total ...

These days, you'd be hard-pressed to find an business that isn't advertising on social media. But when it comes to financial ...

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

While we've seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and ...

Popular Gen Z retailer Revolve is facing a $50-million lawsuit alleging that the brand’s social media marketing tactics deceived at least a million consumers. A class-action lawsuit, filed ...