Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...

Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to enjoy their coffee in the café. The store will also offer free refills ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets. After ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also bring back condiment bars this week. According to a press release from ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...