The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen.

With the largest television audience of the year likely to be on Feb. 9 for the Kansas City Chiefs-Philadelphia Eagles matchup in Super Bowl 59, Fox

Super Bowl LIX is still days away, but someone has already scored a key Big Game touchdown. Fox Corp. sold at least ten of the commercials that will appear in its February 9 telecast of the NFL championship between the Kansas City Chiefs and the Philadelphia Eagles for more than $8 million,