NBCU is believed to be nearing the end of its approach to so-called "incumbent" advertisers from its last Super Bowl showing ...

With well over a hundred million people watching the Super Bowl each year, companies have tried to bring their A-game for commercials throughout the last few decades. Many of those ads have ...

The asking price for a 30-second unit in the game, which will air on Feb. 8, 2026, is $7 million, multiple media buyers said ...

With NBCUniversal’s asking price for a 30-second ad in Super Bowl LX being $7M, some buyers are surprised at the cost.

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

We’re just days away from kickoff on Super Bowl LIX, and more than 120 million viewers are expected to watch this year’s game, halftime show, and, maybe most universally, the commercials.

NBC Universal is hoping to score at least $7 million per 30-second commercial spot aired during Super Bowl LX.

Cirkul's co-founder discusses the startup's growth, Super Bowl ad success and commitment to innovation on the Florida ...

Cirkul's co-founder discusses the startup's growth, Super Bowl ad success and commitment to innovation on the Florida ...

The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

or those who took part in its last Super Bowl showing in 2022. TV networks typically give those past sponsors an exclusive window of time to sign up for a new ad deal before opening sales to a ...

While Fox was able to sell some commercials for an eye-popping ... “incumbent” advertisers from its last Super Bowl showing in 2022. TV networks typically give those past sponsors an exclusive ...