SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

Officials announced the Santa Cruz Municipal Wharf will reopen this ... attraction collapsed into the ocean amid a pounding surf. The City of Santa Cruz announced Thursday that the wharf would ...

Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently announced it will permanently shutter its ...

About 150 feet along the end of the wharf was washed away last month during dangerous high surf ... The city has urged residents to report any wharf-related debris sightings. Santa Cruz’s ...

so we expect to be busier now that they're gone," said Elfin Saffer with the Pacific Wave Surf Shop. "It's always hard to see a long-standing business leave downtown Santa Cruz, but we are feeling ...

“We have enjoyed being a part of the Downtown Santa Cruz community for the past 25 years and look forward to seeing our customers at our other O’Neill Surf Shop locations.” “This store’s ...

No matter what season you plan to visit, you'll find an extraordinary schedule of special San Francisco and Santa Cruz events and things to do including surfing contests, surf film premieres ...

How are local governments in Santa Cruz County preparing for an estimated sea-level rise of up to 7 feet by 2100?

In a shocking public event, a local activist set fire to himself in downtown Santa Cruz, just hours after both the second ...

For more information, check out the City of Santa Cruz's website. Tea By The Sea Capitola Watercolor Journaling Experience Beginner Surf Lesson in Santa Cruz ...

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