Boston sports are known for its championships, but the teams' mascots are just as beloved here in New England.

A number of beloved brand mascots unite for Instacart's 2025 Super Bowl ad, and work together to deliver a record-speed grocery delivery.

It’s also about the show. Mascots are the cuddly, larger-than-life characters that interact with fans on gameday. Often a vessel of team identity, mascots play a key part in the experience of ...