If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco's food quality credentials ...
McNamara says Tesco has been analysing customer data for "donkey's years", keeping every scrap of purchase ... there's an awful lot of noise and very little signal, and the cleverness comes ...
The radical transformation of Tescos fortunes from lacklustre number two to Britains largest retailer has been well documented. Between 1990 and 1999, Tescos turnover increased from 8bn to 17bn 1 and ...
The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...
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Some City analysts are even throwing doubt on the long-term survival of the high street giant that, not so long ago, captured one pound of every ... Tesco’s management that they suggested the ...
Tesco has unveiled a fully integrated campaign titled ‘It’s Not A Little Thing. Its Everything’ celebrates the crucial part food plays in everyday moments and sees a continuation of the logo being ...
The radical transformation of Tescos fortunes from lacklustre number two to Britains largest retailer has been well documented. Between 1990 and 1999, Tescos turnover increased from 8bn to 17bn 1 and ...