With most Sydneysiders donning their scarves when the temperature drops below 20, this ad seems a little ambitious.

The latest round of a multi-million-dollar campaign is rolling out to tempt mainland Australians to visit Tasmania this winter – not to escape the cold, but to embrace it. “Come down to Tasmania for ...

Do you long for a vacation away from the city's noise, where you can breathe exceptionally clean air? Tasmania is the place for you! The town of Cape Grim boasts the cleanest air on our planet.

and Premier Jeremy Rockliff at the launch of the 2025 Off Season tourism advertising campaign. Picture: Supplied “My message to all Australians is, ‘Come down to Tasmania for an authentic ...

If you’ve made it all the way Down Under ... in the brisk 40s and 50s. Part of Tasmania’s appeal is the dense wilderness and cold, clean winter air. Hobart even celebrates the long nights ...