Brazilian Pop Star Anitta Kicks Off True Religion’s New Marketing Platform
True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta ...
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True Religion Taps Anitta to Lead ‘Own Your True’ Campaign
The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.
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True Religion and Playboy Drop Second Collection
At the time of the launch, Michael Buckley, True Religion CEO, noted how both brands were "undergoing an incredible transformation and reinvention." The men's line offers the Jimmy Big T jacket ...
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Loose Threads: Levi's, True Religion and Denham
True Religion regrouped with Jayda Cheaves for a "hyper-feminine, super sexy, and highly embellished women's collection. A shrunken denim jacket and jeans with metallix Lurex thread are among the ...