The NCAA basketball tournament just started, but one Knoxville store already has March Madness merchandise for Tennessee Volunteers fans.

The college football season got a wonderful, heart-warming story to start the season when a student who was bullied for his homemade t-shirt got ... shirt to support the University of Tennessee's ...

But at the VolShop, the official University of Tennessee at Knoxville retailer, assistant marketing manager Cory Hamm told Knox News the "bench T-shirt" being worn by Tennessee players in March ...