VR devs are seeing their games buried under Gorilla Tag clones. With Meta and Sony not helping, they're finding new ways to ...

and it's easy to see why many marketers are wary of VR marketing. But what is virtual reality exactly? A report by Forrester Research found that 42% of US online adults have never heard about VR ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

"Mobility and VR are connected at the hip," said Sarah Groves, senior brand marketing manager at AT&T. "VR is an immersive technology, and with the powerful AT&T network, it is something you can ...

Canon is democratizing VR with its new camera tech, telling us: "This is the future, this is what’s super, super exciting" ...

The metaverse is reshaping the Internet, and so it has compelled marketers to rethink their marketing and customer engagement strategies. Its impact ripples outside the metaverse, too: VR and AR have ...

The innovation prompted more downloads within the first weekend compared to any other NY Times app. "With the stunning success of the NYT VR app and its overwhelmingly positive response on social ...