As the companies see it, advertisers have an insatiable demand for innovative data offerings to measure performance and guide ...

Agencies and brands will be able to access a more representative dataset to more precisely plan and optimize media campaigns across platforms VideoAmp, a leading media measurement company ...

Media measurement company VideoAmp has partnered with Disney and Fox on audience data for its media planning tool.

NEW YORK—The media measurement company VideoAmp has announced VXP, aka VideoAmp Cross Screen Planner. It is billing the offering as a first-of-its-kind media planning solution that leverages publisher ...

Strata customers will now have the ability to transact and analyze ad delivery using VALIDTM, VideoAmp’s data and technology engine consisting of its robust viewership footprint, leading ...

The battle to become the de factor measuring stick for the media industry continues. VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media ...

Agencies and brands will be able to access a more representative dataset to more precisely plan and optimize media campaigns across platforms NEW YORK, February 26, 2025--(BUSINESS WIRE)--VideoAmp ...

VideoAmp, a media measurement company, has launched VXP (VideoAmp Cross Screen Planner) to help companies reach target audiences across linear TV, streaming, and digital platforms. VideoAmp is ...