But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

‘InnerGroup’s new Adaptive Marketing Operations model and AI-first approach to offshore content creation is unique,” said Quinn O’Brien, Chief Marketing Officer at Carnegie Learning. “It gives ...

VML won an agency-of-record contract to handle marketing for National Vision Holdings Inc. (Nasdaq: EYE). The agency is ...

Over time, such a focus on internal competition can lead to silos—where departments ... cooperative approaches that align departments with the organization's larger vision. True success isn't just ...

The mission of the Office of Marketing Communications and Government Relations is ... relations services that promote Wilkes programs and achievements to external and internal audiences. Our goal is ...

Alignment of a vision based on theory, communication methodology and clubbing it with a higher purpose (not just to make profit) is the kind of marketing that we need to execute inside the company.