As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive ... font ("everyday sans") and ...

Walmart has launched a new logo, marking its first redesign in nearly ... while retaining the iconic yellow "spark" symbol. The redesign is inspired by founder Sam Walton's classic trucker hat ...