Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with ...

He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is rolling out a new feature that will let creators on the platform choose to offer in-game items at region-specific prices.

Roblox is launching a new regional pricing system for creators that sell in-game items on the gaming platform. The pricing model change is being made in order to stimulate global growth for the ...

It works like this: if you’re in a Roblox game that supports the feature, you’ll see a merch section where items are listed—think shirts, accessories, and other creator-branded stuff.

The company began testing the ability to buy physical merchandise within a few branded experiences in mid-2024. Last September, Roblox announced that creators would soon be able to sell physical ...