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Whether you're launching a new business, working with a new agency, or just contemplating a re-design, ... Design For Success: How To Choose The Right Visual Elements To Define Your Brand.

Every element in the design, from the branding and font selection to the color palette, is chosen intentionally. These elements, when combined, convey a message that’s both powerful and nuanced.

Design elements make it easy to identify a brand. In addition, they contribute to the brand's image. One much-quoted example of outstanding brand design is Nike's simple swoosh.

Products with saturated colors—vivid reds, deep blues, and vibrant greens—are perceived as more effective. Though they grab consumers' attention, these colors can have unintended ...