For example, monthly revenue, number of new customers, number of products sold, and average test score are all types of descriptive data. Descriptive analytics is just that: a description.

Examples of metrics used in descriptive ... make informed strategic business decisions based on historical data. What Does Descriptive Analytics Tell You? Companies can use descriptive analytics ...

Descriptive analytics is used to process data into results readable at a glance. Take, for example, ice cream sales: Descriptive analytics can be used to aggregate transaction information ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as ...