The authors provide real-world examples to demonstrate how companies have used the elements to grow revenue, refine product design to better meet customers’ needs, ... The Elements of Value.

No simple checklist could ever fully define what we mean by good design, but when we look at examples of it, we see that some essential elements tend to show up consistently. As we described in ...

And in the absence of a fully integrated design, organizational structure is its proxy, when in truth it is simply one element. Most executives can sense when their organization isn’t working as ...

It seems that over the last couple of years, our industry’s trends and buzzwords have frequently reflected the popularity of incorporating interactive elements into event design. Long before our ...

Whether you're launching a new business, working with a new agency, or just contemplating a re-design, the first step is deciding what message your graphic content should convey. Your brand needs ...

Like a Russian nesting doll, there's a lot more to logo design than meets the eye. A logo can be summarized in just three words: icon, font and color. But, the work that goes into designing each ...