Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ...

Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

Micro influencers who create gambling content explain how they make money from affiliate marketing and YouTube, and their biggest challenges.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok influencer rates, and negotiation strategies to help you set the right price ...