Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.

U.S. users will start seeing sponsored questions this week. Answers to the questions will be generated by Perplexity, not advertisers.

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

Miriam Ellis is a local search columnist and Subject Matter Expert who has been working in the industry since 2004. She is the founder of Miriam Ellis Consulting, offering content development and ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.