Michelle Spillane, managing director of marketing at Paddy Power, highlights the crucial role of data in shaping decisions ...

Marketers are tapping into data, excellence in customer experience and brand-building to drive growth for banking brands.

Josh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become ...

I’m not a fan of hyperbole, but I think it’s pretty fair to say that in 2025, masculinity is at a cultural crossroads in the ...

As Co-op launches a new first-party data solution, its top marketer discusses one year of the retail media business and how ...

As it celebrates its 165th birthday, Tag Heuer is overhauling its marketing to focus on brand over specific models to provide ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...

Chief brand officer Laurie Lam credits the marketing team with driving 24 consecutive quarters of sales growth and market ...

Over half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

In an address to industry leaders and IPA members today (31 March), new IPA president Karen Martin highlighted key challenges facing the ad industry, including short-term thinking, over-reliance on AI ...