Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it ...

Former Global and Virgin Media marketer Cilesta Van Doorn will serve as managing director of group brand, after joining BT in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force in October.

Adopting the mindset of a futurist could open marketers up to greater opportunities and keep them on the cutting edge of culture.

Working with pregnancy charity Tommy’s, Mamas & Papas “flipped the KPIs” on its app from driving sales to building community, ...

Michelle Spillane, managing director of marketing at Paddy Power, highlights the crucial role of data in shaping decisions ...

Josh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become ...

I’m not a fan of hyperbole, but I think it’s pretty fair to say that in 2025, masculinity is at a cultural crossroads in the ...