After 5-year wait, Sony-Honda's Afeela is finally a reality

Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,
Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony and Honda's joint-venture electric sedan made its debut during CES 2020.
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
4 Reasons The Sony Honda AFEELA 1 EV Feels Doomed From The Start
Honda showcased its Sony Honda AFEELA 1 EV, but while it highlights futuristic tech, there are four reasons it already seems doomed.
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
Sony Honda Mobility’s EV Will Start at $89,900
The Sony and Honda Car is coming to California, and the joint venture is taking reservations now. The collaborative effort is building its Afeela 1 in Ohio, with the joint venture targeting the middle of 2026 for deliveries. The Afeela 1 will start at $89,900 for its Origin trim and $102,900 for the Afeela 1 Signature trim.
The Sony-Honda Afeela 1 EV will start at $89,900, arrive in mid-2026
Sony Honda Mobility introduced the Afeela 1, its first EV, at CES 2025, along with pricing and preordering details.
CES 2025: Hands-on with Sony-Honda's AFEELA 1 Signature
We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,
Sony Honda Mobility CES 2025 keynote: Learn more about the Afeela 1 EV live here
With preorders open and pricing starting at $89,900, we'll hear even more details about the Afeela 1 from Las Vegas.
AUO Partners with Sony Honda Mobility to Create Buzz at CES 2025
Our partnership with Sony Honda Mobility marks an industry milestone—the first application of Micro LED displays on a vehicle’s exterior,” said Dr. Frank Ko, CEO and President of AUO. “Media Bar, the exterior display of AFEELA,
Pre-orders open for $100,000 Sony EV – but only in one US state
That’s the price of the entry-level car, called Origin, which carries an estimated delivery date of 2027. The pricier Afeela ...
Sony CES 2025 press conference: Watch it here Monday at 8pm ET
You can watch the Sony CES press conference as it happens below. The feed will start Monday, January 6 at 8:00PM ET. The separate Afeela press conference will take place on Tuesday, January 7 at ...