F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,
TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week
TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The Manual.
TAG Heuer Unveils Redesigned Formula 1 Chronographs for 2025, Can They Make Rolex Jealous?
TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport
TAG Heuer Speeds Into LVMH Watch Week With Five Formula One Watches
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TAG Heuer Presents a Sporty and Glam Lineup at LVMH Watch Week
During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with circular-brushed finishes. Similarly, the Maison has also unearthed a new Carrera Chronograph and Carrera Chronograph Tourbillon for this year’s event, but this time, they’re rendered in a moodier, purple fumé palette.
TAG unveils the newest faces of its TAG Heuer Carrera Date collection
TAG Heuer’s iconic Carrera Date gets a soft, dreamy upgrade in pink and lilac — proving that racing heritage and pastel charm do coexist.
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.
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TAG Heuer Keeps Using Horology to Remember Ayrton Senna
Coinciding with the Netflix series, TAG Heuer’s limited-edition Carrera chronograph is a tribute to Ayrton Senna and his ...
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A Classic Entry-Level Chronograph Just Received Some Massive Improvements
TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.
8 Stellar New Timepieces From 2025’s First Big Watch Show
At LVMH Watch Week 2025, brands like TAG Heuer, Gérald Genta, and Hublot unveiled a slew of impressive releases.
LVMH Hosts LVMH Watch Week In New York City With Newcomers
LVMH host the fifth edition of LVMH Watch Week in Miami, under La Fabrique du Temps Louis Vuitton, including Bulgari, Hublot, ...