Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...

In the 57-second clip, Mr Cook clarifies that the decision isn't driven by cheap labour, as commonly believed.

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...

Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...

Apple CEO Tim Cook today earned over $24 million selling Apple stock, according to a filing with the SEC. Cook sold 108,136 ...

Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands. Regardless, competition is ...

Amid this, a 2024 video of Apple CEO Tim Cook is going viral on social media in which he explains why Apple chose to make ...

Apple is reportedly working on developing new Vision Pro headsets to go against Meta's own mixed reality products.

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

Apple's iPhone production in India has surged by 60% to $22 billion, now accounting for one in five iPhones globally. This ...

In a surprise announcement extremely late on Friday night, President Trump has exempted smart phones, computers, and chips ...