China-based fashion retailer Urban Revivo (UR) — sometimes dubbed ‘Asia’s answer to Zara’ — is making its U.S. debut today with a 30,000-square-foot flagship store in SoHo, New York.
Zara has been cutting its footprint post-pandemic, with plans to slash as many as 1,200 stores and double down on e-commerce.
Urban Revivo has been touted as Zara's rival in Asia and is looking to expand to the West. BI tested both brands to see which ...
Zara's flagship store in Xinjiekou, Nanjing, Jiangsu province, which opened on Friday, serves as a reflection of this ...