Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon ...

Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam said that after three million unique visits in a beta ...

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...

In Barbie Dreamhouse Tycoon ... Mattel aims to engage some of the 66 million plus daily active users on Roblox, reaching existing fans and attracting a new fan base, inspiring them to be anything ...

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game. For the next month, players will be able to add both franchises in ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...

Check out this sneak peek of everything coming to Roblox revealed during the 2024 Roblox Developers Conference. Catch all your favorites including Barbie, Chucky, the Teenage Mutant Ninja Turtles ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21.