Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Small business owners know that effective advertising is crucial to finding customers and growing their sales. Developing persuasive advertising relies on two key processes: identifying and ...

For a small business here in the Ozarks, segmentation, targeting and positioning strategies are essential to help focus marketing communications on the right group or groups of consumers without ...

How does value-based segmentation work? Marketers are likely already familiar with the segmentation, targeting and positioning model ... to solicit substantial differences and identify where ...