Examples of Radio Ads. As the world of marketing evolves, so does the landscape of radio advertising. ... as well as crafting creative and captivating scripts that will lead potential customers down ...

Your radio ad script is the backbone of your ad. It should be concise, engaging, ... This is a space to share examples, stories, or insights that don’t fit into any of the previous sections.

And yet we spend little time talking about the craft of writing for radio — it's just the thing you do once everything else is done. Veteran producer and script-writer Chris Wodskou shares his ...

This post should give you a sense of the basic components of a public radio script. The real-life example is a story by NPR Congressional Correspondent Ailsa Chang about "regular order." ...