Scanning a QR code will typically bring up a URL that you can then follow, but it’s rarely clear at first glance just how safe that website address is. You’ll find QR codes all over the place now.

What’s more, by linking your QR codes to the mobile content, you can measure who viewed your QR code and get full online activity reports. Three QR strategies. Here are three ways QR codes can spark ...

But what are QR codes? QR stands for quick response. The code looks like a traditional barcode, but contains vastly more information – more than 7,000 numeric digitals compared with the standard ...

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital experiences to enhance multichannel strategies.