GlobeNewswire NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming ...

Yieldex, a yield optimization company focused on inventory controlled by the direct sales team, is an interesting step in the futures exchange direction as it concentrates on “enabling publishers to ...

What are the advantages of your company’s offerings among all the yield optimization companies? We are the only one focused on the premium inventory that is sold by a direct sales force. For most ...

Today’s modern media companies juggle a variety of revenue streams, from traditional linear advertising to digital to growth channels like CTV. Group M’s global advertising forecast predicts that CTV ...

At the same time dynamic delivery is necessary to achieve scale and optimization as efficiently as possible. As media companies navigate the blended benefits of linear and digital, only Operative's ...