Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

The beauty brand collaborated with Roblox creators to design the virtual item, enhancing each with wigs, wings and other eccentric looks. Roblox is still in the early days of testing commerce on ...

Roblox is launching ... as Roblox’s virtual economy—and the global economy in the physical world—shifts. Creators set the base price of their in-game items and retain complete control ...