Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

If you, your child or someone you know received a ROBLOX Toy, there may be a promotional code which offers an exclusive virtual item only for those who have the toy. The Toy Codes are available ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

Roblox is launching ... as Roblox’s virtual economy—and the global economy in the physical world—shifts. Creators set the base price of their in-game items and retain complete control ...

The beauty brand collaborated with Roblox creators to design the virtual item, enhancing each with wigs, wings and other eccentric looks. Roblox is still in the early days of testing commerce on ...