According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

Ads are everywhere on OTT, almost. Majority of streaming platforms in India, barring Netflix, offer a tier that includes ads for viewers; only the most premium layer may eliminate ads (albeit not ...

JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...

The OTT service, launched at the International Film Festival of India (IFFI) in November, is now available on Android, iOS, ...

Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced a partnership with GDB Brazil, a global AdTech player offering secur ...

restricting behavioural tracking and targeted advertising.(X) The draft Digital Personal Data Protection Rules, 2025 (DPDP Rules) could raise operational costs for OTT companies, short-form apps ...