According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

As per the study, ads on mobile devices during live cricket received 1.7 times higher viewer focus as compared to ...

Zeam Media, the company powering the industry's most successful live OTT solutions as well as hyperlocal streaming platform Zeam, announced that it is again collaborating with John Stamos on a Super ...

The OTT service, launched at the International Film Festival of India (IFFI) in November, is now available on Android, iOS, ...

Ranjana Mangla, Head of Ad Revenue, Sony LIV, talks to Shailja Tiwari about whether shifting Shark Tank Season 4 to OTT was a ...