The vMVPD reported that it the first CTV platform to offer this ad format in a programmatic biddable environment ...

Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable ...

As for the owners of programmatic solutions, they should also keep their products compliant with data privacy regulations and standards. Ad fraud prevention will also remain among the leading ...

NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition ...

Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's ...

In a world where user experience is paramount, gaining access to in-game advertising through programmatic – where global spend is forecast to surpass $700bn by 2026 – gives brands a much ...

Trainline is Europe's leading train and coach app, with 27 million active customers worldwide. The platform enables users to ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and ...

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable ...

Magnite’s technology is purpose-built for video environments and well suited to help TF1 PUB more efficiently optimise programmatic advertising while maintaining the integrity of the viewer ...